Went to a session about emotions and user experience. It turns out to be a more of a marketing track, but in a good way. It's inspiring to creep out of the developer/designer hole and step back. Look at the psychology behind an experience.I like listening in on the psychology, the perception for the user how to trigger the feelings you want to apply to the user and how to do it. And of course it helps with a inspiring speaker like Lou Carbone.